Every One having a website always concerns about its ranking and SEO.The first Question ever come in mind considering website ranking is What is SEO and why it matters?
SEO stands for Search Engine Optimization .SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results”.SEO helps drive more relevant traffic, leads, sales, and ultimately revenue and profit for your website or business. That’s what we’ll focus on here.
Consider any of the major search engines that people use i.e Google, Yahoo, and Bing. For the sake of this article, we will look at Google. When you search for a query on Google, it will process that information and present you with a long list of web pages which may hold the answer to your question.
A few clicks later, you are browsing on the website of your choice, reading up on the query you asked. You are happy, Google is happy, and the owner of the website is happy.
However, the next time you use Google, which is likely to be very soon, ask yourself this how does Google come up with this magical list of links? How does it know which results to display on the first page?
Well, the answer behind this is not as simple as one may imagine. You see, search engines like Google have a crawler that goes out on the Internet and gathers all the information about all the content that exists online.
They then store this information in their database which, in turn, is fed to an algorithm. This algorithm matches all the data it has with your query and accordingly displays the results.
here are probably millions of pages on the Internet that answer your question, but only a few make it to the first page. The decision as to which pages will make it to the top solely lies with Google and its algorithm.
As a user, you don’t have to worry about it, but as someone who is looking to attract traffic to his website, your end goal should be to make it to the first page.
Here is why: more than 70% of people begin their searches on Google. On top of this, you have the fact the first five results on Google get more than 65% of all clicks. In other words, 6 out of 10 people will rarely go beyond the first five results on the first page of Google. It is often said that if your website is displayed on the second page of results, then it is equivalent to not being ranked at all. In fact, there is a long-standing joke which goes something like this: if you want to hide a dead body, bury it on the second page of search results.
now realize why SEO is so important?
How do you optimize the website for the search engines?
SEO may hold all the answers to your traffic concerns over the Internet but decoding is not that simple of a task. This is because Google has done an excellent job of keeping its algorithm a secret.
However, on the bright side, we do know roughly 200 odd ranking factors that Google takes into consideration. Yes, that’s right, there are 200 factors that you may want to look into, to successfully optimize your page.
For this reason alone, there is a separate field of marketing known as SEO marketing. SEO marketing primarily deals with the optimization of the websites by considering a plethora of factors.
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